3D Innovation

We use an approach we call 3-D Innovation – looking from all angles at the consumer, brand, product or service

We believe any innovation activity needs to deliver in three interconnected dimensions in order to be successful. We call these Needs, Possibilities, and Activators. Harmonising across these dimensions to find synergies maximises the idea and makes the innovation “land”.

3d Innovation

The NLI Advantage


Breadth and depth from world-class experts covering all key elements of end-to-end innovation.

Pragmatism and empathy honed from real experience in market delivery (average 24 yrs experience).

A focused and disciplined  way of thinking that is built on real insight.

The extended NLI network –  seeking and finding the “natural home” for any challenge or obstacle.


Admin3D Innovation