3D Innovation
We use an approach we call 3-D Innovation – looking from all angles at the consumer, brand, product or service
We believe any innovation activity needs to deliver in three interconnected dimensions in order to be successful. We call these Needs, Possibilities, and Activators. Harmonising across these dimensions to find synergies maximises the idea and makes the innovation “land”.
Needs
Unlocking growth opportunities through consumer, brand and market insight. Digging deep into consumer and customer needs and desires, how they connect with your brand and emerging key trends to unearth fresh insights.
Actioning the insights through translation into a product or service opportunity space and winning propositions.
Possibilities
Imagining product, service and technology ideas springboarding from NEEDS and from our own multi-sector experience, your experience, and the outside world via our 360° smart scouting and IP Explore tool.
Then critically, shaping, detailing and filtering into compelling propositions.
Finally laying out the potential versus the risk factors to be considered.
Activators
Using our insight to scale risk, potential reward, and create a clear picture of what’s smart for the business and supply chain systems – clearly recognising and leveraging the qualities and triggers which make an initiative smart for a business. Then critically translating this into smart new product supply opportunities.
Long term or short term, on individual project and portfolio levels.
The NLI Advantage
Breadth and depth from world-class experts covering all key elements of end-to-end innovation.
Pragmatism and empathy honed from real experience in market delivery (average 24 yrs experience).
A focused and disciplined way of thinking that is built on real insight.
The extended NLI network – seeking and finding the “natural home” for any challenge or obstacle.